ImHONEST.com is a non-traditional lost and found service for items of value that rewards honesty and donates a portion of proceeds to not-for-profit organizations. Unlike conventional lost and found services, ImHONEST.com lets people take a proactive approach, so that if their item is lost, it can easily be found and returned. The success of ImHONEST.com is based on people responding to a compelling "honesty message" displayed on the lost item’s ID label.

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Over a six-month period in 2006, Pointsec found that 8,701 mobile devices were left behind in taxis in the Washington-Baltimore area and 3,106 were left in cabs in the San Francisco-Oakland area.– New York Times April 3, 2007

In 2005, more than 85,000 phones, 21,000 PDAs and Pocket PCs were lost in Chicago taxis. Passengers even left about 4,500 notebooks behind.- PCWORLD February 17, 2005

Disneyland collects about 300 cell phones a week, along with various personal digital assistants and iPods. - USA TODAY June, 16, 2005

"Londoners are reported to have left behind in licensed cabs, a jaw-dropping 4,973 laptops, 5,939 Pocket PCs (up 350% since 2001) , and a whopping 63,135 mobile phones."   - LAPTOPICAL February 6, 2005

With the hectic, on-the-run lives that people lead and the explosive growth of cell phone and PDA use, it is no surprise that tens of thousands of these items are lost each year. Anyone who has lost their cell phone, digital camera or even their laptop knows how stressful and time-consuming the lost and found process can be.

"Having lost several items of value of my own and experiencing these same feelings, I wanted to create a service that gives lost items a chance of being returned to their owners," said Joël A. Núñez, president and founder of ImHONEST.com. "I believe people who find valuable items are happy to act on their honesty, but have no easy way of identifying the owners or returning the lost items."

The Web site features convenient online and offline reporting and return options that make it easy to get the item back to its owner. First however, customers must register and affix coded ImHONEST ID Labels to their valuables. Then, should a labeled item get lost and found, the finder can report the item online at www.ImHONEST.com or by calling the toll free number on the label. ImHONEST assist in uniting the item and its rightful owner. Finders can drop off a found item at any of The UPS Store® locations nationwide or have an item picked up from their home or business. There is no cost for the finders. On the contrary, they receive the reward of having done a good deed, as well as a tangible gift worth $20 of ImHONEST Personalized ID Labels.