When you purchase your ImHONEST.com Personalized ID Labels from an affiliated Web site, or directly from a non-profit organization, that entity will receive 20% of your purchase. If you purchase online at the ImHONEST.com Web site, you will be given the opportunity to select from a list of charities, and enter the non-profit code for the organization you wish to receive the 20% donation. If no code is entered, the 20% will be donated to one of several charities that ImHONEST.com helps support.