ATLANTA, GA – November 24, 2006 - ImHONEST.com, a non-traditional lost and found service that rewards honesty, today launched its first seasonal theme. Snowflakes and snow-covered trees were displayed on the ImHONEST.com Website as many parts of the country experienced the first snowfall of the season.

According to Spunlogic, one of Atlanta’s top interactive marketing and technology agencies, understanding how to get a Web site visitor to take action is a result of both careful planning and understanding the motivations and intentions of audience segments.

"Offering prospects and existing customers a seasonal look that mirrors their actual physical environment makes ImHONEST.com a more relevant and dynamic user experience," said Joël A. Núñez, president and founder of ImHONEST.com. "We have already begun receiving positive customer feedback about the new look as winter settles in."

Over the next twelve months, ImHONEST.com, a non-traditional lost and found service, plans to continually improve the site’s user experience by introducing timely seasonal themes and value-added services that reflect the site’s unique approach to protecting items of value. Unlike conventional lost and found services, ImHONEST.com takes a proactive approach so that if an item is lost, it can be found.

About ImHONEST.com
ImHONEST.com is a non-traditional lost and found service for items of value that rewards honesty and donates a portion of proceeds to not-for-profit organizations. Unlike traditional lost and found Web sites, ImHONEST.com helps people take a proactive approach by identifying and registering their valuables before they are lost and found. Finders of lost items can easily return items at any of The UPS Store® locations at no charge, and are rewarded for their honesty with $20 worth of ImHONEST.com Personalized ID Labels.

Media Contact:
Joël A. Núñez
(404) 704-0710 Ext. 719
http://www.imhonest.com

ImHONEST is a registered trademark of Infinite Values, Inc. Brands, products and services referenced herein are the trademarks or registered trademarks of their respective holders.