Atlanta, GA – October 19, 2006 -- Infinite Values, Inc. today announced the availability of ImHONEST.com, a non-traditional online lost and found service for items of value that rewards honesty and donates a portion of proceeds to not-for-profit organizations. Unlike traditional lost and found services, www.ImHONEST.com takes a proactive approach to help people recover the tens of thousands of phones, PDAs and pocket computers lost each year.

With the hectic, on-the-run lives that people lead and the explosive growth of cell phone and PDA usage, it is no surprise that tens of thousands of these items are lost each year. A study by Pointsec concluded that last year more than 85,000 phones and 21,000 PDAs and Pocket PCs were lost in Chicago taxis alone. Anyone who has lost their cell phone, digital camera or even their laptop knows how stressful and time-consuming the lost and found process can be.

“Having lost several items of value of my own and experiencing these same feelings, I wanted to create a service that gives lost items a chance of being returned to their owners,” said Joël A. Núñez, president and founder of ImHONEST.com. “I believe people who find valuable items are happy to act on their honesty, but have no easy way of identifying the owners or returning the lost items.”

ImHONEST.com is not a traditional lost and found Web site. Instead it takes a proactive approach so that if an item is lost, it can be found. The success of ImHONEST.com is based on people responding to a compelling "honesty message" displayed on the lost item’s ID label. The Web site also features convenient online and offline reporting and return options that make it easy to get the item back to its owner. Finders can drop off an item at any of The UPS Store® locations nationwide or have an item picked up from their home or business. There is no cost for the finders. On the contrary, they receive the reward of having done a good deed, as well as a tangible gift from ImHONEST.com worth $20.

ImHONEST.com labels come in packages of 6 or 12, with prices ranging from $9.95 for a one-year, six-label subscription to three years for $19.95. The labels are available in a choice of three stylish colors and a range of sizes that fit most items people carry with them, such as portable electronics, keys, sunglasses and access cards.

Visit http://www.imhonest.com to see a complete list of the most commonly lost items that ImHONEST.com recommends identifying.

About ImHONEST.com
ImHONEST.com is a non-traditional lost and found service for items of value that rewards honesty and donates a portion of proceeds to not-for-profit organizations. Unlike traditional lost and found Web sites, ImHONEST.com helps people take a proactive approach by identifying and registering their valuables before they are lost and found. Finders of lost items can easily return items via UPS at no charge, and are rewarded for their honesty with $20 worth of ImHONEST.com personalized ID labels.

Media Contact:
Joël A. Núñez
(404) 704-0710 Ext. 719
http://www.imhonest.com

ImHONEST is a registered trademark of Infinite Values, Inc. Brands, products and services referenced herein are the trademarks or registered trademarks of their respective holders.