An Atlanta entrepreneur is putting a dot-com twist on the traditional lost-and-found service.

Joel Nunez has launched ImHonest.com Inc, a service that helps customers protect their personal gadgets from permanent loss through the use of ID Labels, which are registered online.

Good samaritans who happen to find an ImHonest tag on a lost digital camera, for instance, can return the item for free at any UPS Store location.

Nunez believes he's tapping a lucrative market. The loss of mobile electronics devices is a widespread occurrence. Disneyland alone, for instance, collects on average 300 cell phones every single week.

Nunez is so serious about honesty that he has started a blog at http://honestyblog.com, where people can share their own stories about honesty and good deeds.