ATLANTA, GA – February 28, 2007 - ImHONEST.com, a non-traditional lost and found service that rewards honesty, has redesigned its online shopping experience to make it faster and easier for customers to shop. Customers are now able to select their packages of Personalized ID Labels  and check-out, without taking the additional steps that were required  prior to ImHONEST.com’s redesign.

The ImHONEST store now makes customizing an ImHONEST Multi-Purpose Package a simple three-step process. First, customers choose the package size and select whether or not it is a gift package. In the second step, customers choose label colors. Last, customers select the subscription service period and the number of packages they are purchasing. Additional resources have also been placed below the purchase summary in order to provide useful information about how protection of valuable items begins with proper identification.
"We’ve streamlined the shopping experience and made it even more intuitive so our online customers can get in and out quickly and easily," said Joël A. Núñez, president and founder of ImHONEST.com."The gift package feature also makes it simple to use ImHONEST labels as a practical and valuable gift."

About ImHONEST.com
ImHONEST.com is a non-traditional lost and found service for items of value that rewards honesty and donates a portion of proceeds to not-for-profit organizations. Unlike traditional lost and found Web sites, ImHONEST.com helps people take a proactive approach by identifying and registering their valuables before they are lost and found. Finders of lost items can easily return items at any of The UPS Store® locations at no charge, and are rewarded for their honesty with $20 worth of ImHONEST.com Personalized ID Labels.

Media Contact:
Joël A. Núñez
(404) 704-0710 Ext. 719
http://www.imhonest.com

ImHONEST is a registered trademark of Infinite Values, Inc. Brands, products and services referenced herein are the trademarks or registered trademarks of their respective holders.