ATLANTA, GA – January 31, 2007 - ImHONEST.com, a non-traditional lost and found service that rewards honesty, was recently featured in its first TV news story on NBC affiliate KHNL 8.  Entitled “Banking on Honesty; One Company’s Business Plan,” the segment was a follow-up to ImHONEST.com’s recent announcement that its lost and found labels are now available nationwide at the retail outlets of a leading office supply store.

In the segment, reporter Mary Simms interviewed a store manager and several customers to find out what they thought about the ImHONEST service, which features convenient online and offline reporting and return options that make it easy to get lost items back to their owners.

"I think it’s the greatest thing that ever happened because working at a nightclub, fortunately or unfortunately for a lot of people, there are a lot of digital cameras and other electronic devices that they may have lost or forgotten completely,” commented nightclub employee Barback Rolando Dongon.

"I think it's just nice for the holidays that it rewards honesty. A lot of times people want to return products that they find, but they just don't know where to send it to," said Store Manager Alex Woo.

In December 2006, Infinite Values, Inc. announced the availability of ImHONEST lost and found labels at nationwide retail outlets of a leading office supply store. ImHONEST.com’s Multi-Purpose Packages come in sets of six labels, with a suggested retail price of $9.95 including one year of service.

About ImHONEST.com
ImHONEST.com is a non-traditional lost and found service for items of value that rewards honesty and donates a portion of proceeds to not-for-profit organizations. Unlike traditional lost and found Web sites, ImHONEST.com helps people take a proactive approach by identifying and registering their valuables before they are lost and found. Finders of lost items can easily return items at any of The UPS Store® locations at no charge, and are rewarded for their honesty with $20 worth of ImHONEST.com Personalized ID Labels.

Media Contact:
Joël A. Núñez
(404) 704-0710 Ext. 719
http://www.imhonest.com

ImHONEST is a registered trademark of Infinite Values, Inc. Brands, products and services referenced herein are the trademarks or registered trademarks of their respective holders.